What is Operation NICE?

One day in June of 2008, I was waiting for an elevator in my building with one other gentleman. As the elevator arrived, I hesitated. I usually let others enter first, as a courtesy. But this gentleman held out his hand, motioning me to the door. As I walked through, he said with a chuckle, "You didn't really think I was going to walk in here first, did you?" I responded, "Well, I don't like to take anything for granted nowadays." We made small talk on the ride up and he told me to "Have a great day!"

That one minor gesture put me in a fantastic mood! I started to think, "What a great world this would be if everyone had that kind of consideration for others." It's a shame that that's not the case currently. It's obvious that common courtesy is lacking in society today. Just drive down a major highway and you'll see that.

Think back to the last time someone waited an extra second to hold the door for you. Or when a friend mailed you a greeting card for no reason. Or when a stranger bought you a cup of coffee or paid for your toll on the highway. How did it make you feel? Chances are it brightened your day. That’s all it takes, one small gesture.

Little things make a big difference when we all do them together.

So why does it seem like acts of kindness are few and far between nowadays? It’s easy to blame it on our goal-oriented society. We rush to accomplish task after task, neglecting the people surrounding us. It’s not that mankind is nasty, but kindness has temporarily slipped our minds. All we need is a little reminder.


Operation NICE encourages individuals to be proactively nice.

Stop by to read some positive, upbeat news stories (yes, they exist) about nice people and stories from real people about how kindness affected them. Learn about some wonderful campaigns out there that are promoting kindness. Download some tools to help you in your quest to communicate the concept of niceness. Share a story or two about how someone made your day.

It is not true that nice guys finish last. Nice guys are winners before the game ever starts.
- Addison Walker