Thursday, October 22, 2009

NICE Campaign: The Responsibility Project

Where the heck have I been?! Sorry for abandoning you guys. I've been swamped. I know, that's always my excuse, right? Well, I'm so glad you keep popping by anyway!

So the other day, I was catching up on some missed TV, and I ended up watching the premier of 30 Rock, one of my favorite shows. During the commercial breaks, they showed an animation written by Jack McBrayer, who plays Kenneth on the show. He and four other NBC stars, created a series of short films for Liberty Mutual's Responsibility Project.



The Responsibility Project began as Liberty Mutual's response to the attention they received from their commercial, which happens to be one of my favorites.

Click here to see the commercial.

Seeing this commercial always puts a smile on my face! And it reminds me so much of this blog. :)

3 comments:

brooke @ claremont road said...

I love that commercial.... it gives me the warm fuzzies! What a cool project. (Plus I love Kenneth.)

Lisa said...

Such a great commercial! (The song is by HEM - great group as well...) Ok, I've gotta head out now and do a nice thing...I'm bubbling over!

positively present said...

I loved it when I saw that on 30 Rock! So glad you brought it up here. :)