Wednesday, July 8, 2009

NICE Campaign: The Uniform Project

Those of you who subscribe to Daily Candy might have seen the post/email last Friday about The Uniform Project, but just in case you didn't, I wanted to mention it here because it's a wonderful campaign.

Sheena Matheiken, who began this project in May, decided to wear the same dress every single day for one year as "an exercise in sustainable fasion." Technically it's seven dresses, all the identical, designed by her friend, Eliza Starbuck. Using creative accessorizing, mostly with vintage or donated items, Sheena creates a brand new look for the simple black dress each day and documents them on theuniformproject.com.

Not only is this project an aesthetic challenge, but it also aims to do social good by fundraising for the Akanksha Foundation's School Project, which will "fund uniforms and other educational expenses for slum children in India." Sheena herself will be donating a dollar a day to the Akanksha Foundation and encourages others to help as well, either with a donation or by raising awareness.

See a short video on the project right here.

8 comments:

Lionel Messi said...

Gooooooooooooooood
Thank you
The subject of more than wonderful

Glenda J said...

I'd love to do something like this but would need a bit longer dress--grin! Thanks Melissa for passing this along!

Adorably Dead said...

That's a pretty neat idea. And girl can accessorize.

Sarah K. said...

LOVE it. So cool!

Laura Cococcia said...

Love this!!! So creative!

nicole said...

Fascinating...thanks for sharing. I must spread the word.

Michele at A House Called Nut said...

Seattle performance artist Alex Martin did something very similar a few years ago. See: http://www.littlebrowndress.com/

She even made the dress herself. Really cool project!

tiffany said...

I LOVE this! And props to her -- I think it takes a lot of courage to do something like this and make it so completely public!